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Our offering

A three step process gives us the intel and tools necessary to build trust and generate growth.

  1. Mapping the playing field
    to understand the opinion, target groups and what drives them
  2. Find your position
    through baseline and positioning analysis
  3. Optimize your progress
    by understanding the terrain and testing every possible move forward

1. Playing Field

The first step is always to map and visualize your competitive landscape.Using a mix of traditional public opinion research, target group analyses, and in-depth Brand Growth Potential analysis, we identify both obstacles and opportunities — a necessity for creating the movement we want.

Brand Growth Potential

  • Reveals what influences customer choices and attitudes.
  • Provides insights into what priorities must be made to build trust and drive sales.

Public Opinion Research

  • With years of experience in politics and data analysis, we uncover social trends.
  • Whether it's big or small issues, and whether you need quick insights or deep analysis.

Target Group Analysis

  • Who is actually interested in what you offer?
  • We can illustrate your potential audience in both broad strokes and fine detail — be it customers, investors, talent, or other stakeholders.

2. Position

The more you know about your market position, the better you can understand how you are perceived by different audiences and stakeholders. Through quantitative and qualitative research, we provide a clear picture of the current situation — for you, your competitors, and your industry peers.

Brand Analysis

  • A deep brand analysis uncovers how your brand is perceived — and why.
  • Provides the data and knowledge you need to design effective campaigns and influence the playing field.

Baseline Measurement / Positioning Analysis

  • To measure results, we first need to establish a starting point.
  • Our baseline measurement sets the foundation for measurable actions.
  • These measurements should be conducted regularly to maintain control over your market

3. Movement

Once the playing field is defined and your position is established, we help you create the necessary movement. At every step, we provide data-backed insights that enable qualified decisions — helping you minimise risks and maximise impact.

Message Testing

  • Ensures you communicate the right message, not just in theory, but in practice.

Campaign Testing

  • Optimises and predicts campaign effectiveness for the best possible results.

Impact Measurement

  • Tracks the real-world impact of your communication and specific campaigns.

Strategic Roadmap

  • We build a complete strategy to take you from where you are today to where you want to be.
  • Our insights and data optimise the use of PR, marketing communication, and influence to achieve your goals.
  • All the expertise within Aura Group is at your disposal.